"Our program isn't as loud as everyone else's!" Is something that every engineer has heard at one point and is always lurking in the mind while mixing. Clients' desire for loudness has become widespread not only in the commercial industry, but also in the record industry. In this article in the Wall Street Journal , Metallica's latest album Death Magnetic has come under fire for being too loud. More specifically, there is a lack of dynamic range in the recording; there is little to no difference between the loud sounds in a track and quieter ones. In fact, these days, the majority of pop records are mixed/mastered this way, in an attempt to command listeners' attention. I believe we're at the point where the severe lack of dynamic range has created a wall of sonic mush and no one's material stands out. Loud fits Metallica's return to real rock, but the industry has reached the end of the line. If everyone is loud, then no one is.
Just warming up on this one,
jrrome
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